What does the term "knocking" refer to in insurance terminology?

The term "knocking" in insurance terminology specifically refers to the act of making derogatory remarks about competing underwriters or companies. This practice is generally viewed as unethical because it undermines trust in the insurance industry and can create a negative perception of competitors. When agents or representatives engage in "knocking," they may attempt to discredit competition in order to enhance their own company's image or persuade customers to choose their specific insurance products.

Such behavior not only damages professional relationships within the industry but can also lead to legal consequences if it crosses into defamation. Therefore, understanding the implications of "knocking" is important for maintaining a reputation of integrity and professionalism in insurance sales and marketing.