What is the term for persuading a policyowner to replace their policy with another company's policy?

The term that refers to persuading a policyowner to replace their existing policy with another company's policy is known as twisting. Twisting involves the practice of misrepresenting the terms, conditions, or benefits of a current policy, thereby convincing the policyholder that they would be better served by switching to a different insurer or policy. This practice is considered unethical and is often regulated or prohibited by insurance laws because it can lead to a financial disadvantage for the policyholder, such as losing valuable benefits or incurring additional costs.

In this context, twisting specifically highlights the manipulative nature of such actions, emphasizing both the intent and impact on the consumer. Understanding this terminology is crucial for those in the insurance industry as it reflects the importance of ethical practices and the duty to act in the best interest of clients.